SYMA – Elegant at the SuisseEMEX 2016


Once again, for two days SuisseEMEX’16 transformed the halls of Messe Zürich into a mecca for live communication. The trade fair celebrated its 10th edition and, commensurate to the occasion of this special anniversary, SYMA presented itself festively and elegantly.

The five-meter-high rear walls – draped with the newest in canopy technology and fitted with invisible beacons – amazed even the most experienced of professional booth builders. The canopy print technique on display makes it possible to specifically backlight only partial and freely definable regions of the textile. This adds extremely effective depth to contrast-rich photos. In place in their effective settings, the reference images were fitted with invisible Bluetooth transmitters – so-called beacons. On the app installed among the stand personnel this caused additional information, pictures and films to be displayed at each reference stand – and all of it fully automatically whenever one drew near to the corresponding graphic.

We are glad to be able to look back on two successful trade fair days, and we would like to express our sincere thanks to the numerous guests we had the pleasure of welcoming. Aside from the many customers and partners, we also made contact with many new personalities and potential customers.

In summary: trade fair mission accomplished!